We built GoodCrowd.org as a social crowdfunding platform where people can start campaigns to collect donations. The platform is presented as 'The social crowdfunding platform for' fundraising initiatives, including a 'Start campaign now' flow. On the site, we also highlight that campaigns and fundraising are 'selected by the team' and shown with real-time collection progress (e.g., € collected and completion percentage).
What we emphasize is that GoodCrowd.org is '100% social – 0% profit'. As described on the site, GoodCrowd.org operates as part of a non-profit gut.org gAG and works without profit interests, with revenue flowing into operations and platform development rather than investors. We also state that we support values-based social crowdfunding: campaigns promoting violence or discrimination have no place. Based in Berlin-Kreuzberg, we mention data protection under German law and fraud prevention controls. We also note 'No platform fees' for starting crowdfunding and provide a German-speaking support team, with English working too.