Civey is a digital market and opinion research company. On its website, the company describes itself as a 'pioneer for digital market- and opinion research' that combines innovative technology with deep analysis. Civey positions its offering around live measurement ('Live-Messungen') and provides 'precise studies' plus personal consulting to make change measurable and planning more predictable for customers. Across its solution areas, Civey emphasizes evidence-based decision-making rather than intuition, offering reliable analyses for companies, institutions, and media.
In addition to its consumer panel and survey participation experience, Civey presents a methodology focused on accuracy and validity. It states that it runs surveys in real time on thousands of URLs, verifies participants through technical, statistical, and content plausibility checks, and uses algorithms to create quotated, less biased samples. The company further describes weighting in real time using classical survey-statistical methods and mentions the use of small area methods (including MRP). Civey also highlights cooperation and memberships with research and industry associations, and it frames its work as technology at the intersection of survey statistics and artificial intelligence.