Vice Golf is a Munich-founded golf brand focused on making golf gear accessible without sacrificing performance. The company launched to fairways on 12.12.12 with a mission to revolutionize the golf industry, beginning as the first direct-to-consumer golf ball brand and engineering cast urethane balls designed to perform alongside heritage options while remaining far more affordable. Vice Golf positions its approach as 'top quality' for 'every golfer,' emphasizing the idea that players should be able to express their style and play the game the way they want.
Over time, Vice Golf expanded beyond golf balls into an all-round lineup including apparel and accessories, and it continues to challenge the status quo by keeping costs low and building products around real golfer needs. On its site, Vice Golf highlights collections of golf balls, clubs, and complete sets, with fitting and customization experiences such as a ball selector tool. The company also describes its philosophy around quality, affordability, and personality - rejecting large spending on tour sponsorships in favor of letting gear and value do the talking.