Vaayu is the world's first automated AI software empowering retail brands and businesses to track and cut environmental impact in real-time. By leveraging proprietary AI and machine learning technology, Vaayu calculates impacts like emissions, water and waste across product, packaging and logistics, using certified LCA methodologies to provide granular insights and inform data-driven decision-making. The platform enables retailers to monitor product, order and company footprints, identify hotspots in materials, manufacturing and logistics, and test reduction actions through scenario modelling.
Vaayu has pioneered research into the climate impact potential of circular business models with Vinted and Otrium, and calculated product footprints at scale for Klarna and Redcare. Other global partnerships include Veja, New Balance, ASKET, Missoma, Ace & Tate and Wunderman Thompson Commerce. Named one of TIME's 2022 Best Inventions, Fast Company's 2022 Next Big Things in Tech, and winner of the Europas 2022 Hottest Climate Tech/Sustainability Startup Award, Vaayu has created retail's largest and most accurate impact database which is continually evolving to power reduction at scale. The company's methodology follows the GHG Protocol and has been certified by TÜV Rheinland.