As Performance Marketing Manager for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines. This is a hands-on, execution-focused role: you drive product-led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution.
You are not a generalist. You are a specialist who has grown a SaaS product in a fast-moving mid-market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in-product activation) interact with and amplify paid channels.
You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS-specific strategy, messaging, and channel execution end-to-end. This is a role for someone who moves fast, measures everything, and thrives in a high-growth environment where the rules are still being written.
Your Responsibilities
Product-Led Growth (PLG) Strategy & Execution
- Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in-product activation to generate self-serve pipeline, while working closely with the product and sales teams.
- Build and optimize the full PLG funnel: from first digital touchpoint through sign-up, activation, and expansion — with clear metrics at every stage.
- Work closely with Product to identify and activate in-product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid-market buyer.
- Develop CMMS-specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid-market buyer language.
SEA, SEO & GEO — CMMS-Focused
- Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions.
- Build and manage paid search campaigns targeting high-intent CMMS and maintenance management queries — optimizing for trial sign-ups and demo requests, not just clicks.
- Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS-specific search demand with pages built to convert.
- Monitor AI-powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI-generated answers and recommendation surfaces.
Digital Campaign Management & Paid Social
- Own end-to-end digital campaign execution for the CMMS solution, including:
- Paid Social (LinkedIn Ads, Meta — targeting maintenance, operations, and facilities personas)
- Programmatic display and retargeting
- Software review and comparison platforms (G2, Capterra, TrustRadius, GetApp)
- Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization. Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting.
- Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS-specific targeting and messaging.
Data Automation, Tooling & Signal-Based Pipeline
- Own the CMMS-specific performance marketing data stack — ensuring HubSpot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline.
- Build signal-based audience workflows using intent data, in-product behavior, and engagement signals — identifying in-market CMMS buyers and triggering the right paid or Sales motion at the right moment.
- Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid-market accounts showing active buying intent.
Conversion Optimization & Performance Reporting
- Own conversion rate optimization across the CMMS acquisition funnel — from paid ad to landing page to trial sign-up to activation — running structured experiments with clear hypotheses and fast read-outs.
- Define and track CMMS-specific KPIs including:
- Trial sign-ups, activation rates, and PLG-sourced pipeline
- Cost per MQL/SQL and ROAS by channel
- SEO/GEO visibility and organic traffic for CMMS search terms
- Signal-to-pipeline conversion from intent data sources
- Deliver regular performance reporting to marketing leadership — analytically rigorous, commercially framed, with clear optimization recommendations.
Your Experience
- 5–8+ years of digital and performance marketing experience, with a strong track record in a fast-growing mid-market SaaS business.
- Proven hands-on experience with PLG — you have built or scaled a product-led acquisition funnel and understand how free trials, freemium, and in-product activation drive pipeline.
- Deep expertise in SEA, SEO, and GEO — including hands-on campaign management in Google Ads and familiarity with AI-powered search optimization.
- Highly analytical and data-driven — you build performance models, live in dashboards, and make investment decisions based on signals, not instinct.
- Hands-on experience with marketing data automation — HubSpot, Clay or equivalent enrichment tools, and paid social APIs.
- Experience with signal-based marketing workflows — intent data, in-product behavioral signals, and firmographic enrichment to drive targeted acquisition.
- Comfortable operating with speed and autonomy in a high-growth environment — you move fast, test constantly, and iterate without waiting for perfect conditions.
- Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus.
- Fluent English required; German is a plus.
What Success Looks Like
In the first 3 months:
- CMMS-specific SEA, SEO, and PLG funnel audited — gaps identified and a clear action plan in place.
- First paid campaigns live and optimized, with baseline KPIs established.
- Signal-based audience workflows built and connected to Sales outreach.
By year one:
- Measurable, growing PLG-sourced and paid-sourced pipeline for osapiens HUB Maintenance.
- CMMS search presence (SEA + SEO + GEO) strong and compounding across target markets.
- Conversion rates across the PLG funnel — from sign-up to activation to expansion — consistently improving.
- Performance Marketing for CMMS operating as a high-velocity, data-driven acquisition engine that Sales relies on.
Join us for this and more...
- A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with our global teams.