Liefergrün (also branded as Sendit.Green) is described in multiple sources as a sustainable, customer-focused shipping solution for e-commerce and for 'ship-from-store' logistics. The concept is positioned around helping merchants deliver in a way that is both convenient and aligned with decarbonization goals, specifically targeting the 'last mile' in delivery operations.
Public materials also frame Liefergrün as a platform aimed at improving the delivery experience while reducing emissions. In design-focused portfolios, the brand is presented as 'We redefine the last mile' and 'make sustainability possible for everyone without having to do without.' The company is also referenced as operating in Germany, and is discussed in the context of logistics investment and sustainability in connection with Norrsken VC.