Hi-Drank is a drinks brand that markets 'Purple Drank' (also known as 'Sizzurp' or 'Dirty Sprite') as a liquor, using street and rap-culture references in its product messaging. The brand communicates its positioning with the slogan 'Heaven in a double cup' and promotes specific flavors and serving concepts such as double-cup preparation.
Based on publicly visible social and marketing posts associated with Hi-Drank, the company also runs promotional campaigns (for example, discount codes shared on social platforms) and uses short-form video and photo content to drive awareness and engagement. Promotional posts reference purchasing through Hi-Drank's main web presence and encourage users to 'Get your Drank' and follow the brand’s social channels for updates.
