your mission
We’re building Europe’s leading workplace intelligence platform. Fresh off our $23M Series B, we’re scaling fast, and you’ll be joining at a truly exciting stage of our journey.
We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.
The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region.
This role is responsible for:
- Driving pipeline and revenue growth in DACH.
- Leading all regional demand initiatives (ABM, field, campaigns).
- Acting as the central orchestrator of GTM efforts in the region.
This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.
in this role you will
1. Own Regional Pipeline & ARR Targets
- Own pipeline generation targets for DACH (in close alignment with Sales)
- Be accountable for: Pipeline volume and quality & contribution to ARR.
- Translate global strategy into a clear regional plan.
2. Lead Regional GTM Strategy & Execution
- Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
- Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.
3. Act as the GTM Orchestrator for DACH
- Work as one team with: Regional Sales & BDRs.
- Align on: Target accounts, campaign priorities & pipeline gaps.
4. Execute Hands-On Across Channels
- Plan and run events (from concept to execution).
- Build and launch campaigns.
- Write campaign messaging and landing page content.
- Set up and manage campaign assets (with support where needed).
- From strategy to execution - you are expected to operate end-to-end.
5. Drive ABM & Upmarket Motion
- Partner with Sales and BDRs on: Target account selection & account-level strategies.
- Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.
6. Measure & Optimize Performance
- Track: Pipeline generated, conversion rates & campaign ROI.
- Continuously optimize: Channel mix, messaging & execution.
- Partner with GTM Ops to ensure: Clean tracking & clear attribution.
what you need to be successful
- 5–8+ years in B2B SaaS demand generation / growth roles
- Native or fluent German + strong English
- Deep understanding of the DACH market
- Strong experience in: Field marketing (events), ABM & campaign execution.
- Experience working closely with sales teams.
- High ownership (thinks like a GM of the region).
- Strong executor (able to get things done independently)
what’s in it for you?
- Generous annual leave: Unlimited PTO
- Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
- Team “Bursts”: Opportunities to collaborate with your team in person.
- Home office support: Financial contribution to set up a comfortable, productive home office.
- Learning & development: Annual budget for coaching, certifications, and conferences.
- Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by.
- Hub visit: Yearly sponsored trip to one of our hubs.