We build in-app ad monetization software that helps mobile app publishers increase revenue from advertising. Our platform focuses on connecting apps with top ad networks and premium demand sources, so publishers can monetize more effectively with a lighter integration. The product experience includes mediation and optimization capabilities designed to improve ad performance across mobile apps.
Over time, the company has also been presented under the 'Gravite' brand on related web properties, but the underlying organization is associated with the name AddApptr in industry and company references. The platform message emphasizes an all-in-one monetization approach: mediation SDK integration, AI-powered optimization, and ad format support - along with marketplace capabilities where publishers can connect with advertisers. In addition to technology, the offering is described as including ongoing optimization and troubleshooting support as part of the monetization workflow.
