Vitafy Brands is a health-focused consumer brand company driven by ‘enthusiastic sports and food lovers’. The company positions itself as a guide through the ‘nutrition jungle’ by offering functional nutrition products via its online platforms, aiming to help customers become a ‘healthier, a fitter, a better you’. In its own story, the company explains that athletes understand the role of nutrition alongside training, and the founders saw a need to make high-quality functional food accessible for everyone - not only professional athletes.
According to the company’s website, the idea was developed by founders Georg Bader, Christian Böhm, and Jürgen Englisch together with Olympic medal winner Stefan Pfannmöller. Vitafy later expanded into creating its own brands; it states that WYLD was born in 2015 and that additional brands such as Bodylab and GymQueen joined the group. The company describes itself as a growing family of food labels and lists office locations in Munich, Berlin, Duesseldorf, Hildesheim, and Uplengen.
